2. Definition

We explore multiple solutions and opportunities by transforming ideas into sketches and mock-ups that help to define design intent and product requirements. The result of this phase is a concept direction that captures the essence of the product, both aesthetically and functionally.

Phase Two activities may include:

  • Brainstorming
  • Concept and form exploration
  • Material and process exploration
  • Creating 3D forms
  • Creating a product requirement document