|
1. Discovery
|
|
We gain insights and identify opportunities by observing people and how they interact with products and their surroundings. User-research is essential in developing a product that people will covet, desire, and connect with emotionally.
|
|
Phase One activities may include:
|
|
- Researching use through observation and interviews
- Analyzing use scenarios
- Researching trends
- Studying competitive products and markets
|
|
