Our Approach

Innovative products possess more than just outstanding aesthetics. They offer a connection with the user by creating a positive experience. The best products evoke joy, elicit smiles, create surprise and deliver more than expected.

Clients hire us because they need a strategic partner to guide them in a disciplined way through a product development process in which many options are considered, and a focus developed.

We begin by employing an interdisciplinary team that observes people at work and play to discover their habits. These observations produce insights that lead to identification of opportunities and new directions. Our observations will add value to your product, stimulate brand identification and even suggest new product classes.

We employ a four-phase process that will take your product from an idea to a production-ready design with full engineering specifications. Our assets include a vendor network with both domestic and overseas manufacturing partners.

Today, a comprehensive product development process is critical. Launch Point will help you ensure marketplace success through aggressive scheduling combined with a disciplined, cost-effective approach.